2020 evaluation

Author: Shaunk...



Here is my final piece produced for the 2020 brief. Overall I am happy with the image, there is definitely room for improvement however I feel I have managed to impersonate the 1950's style and communicate the purpose adequately. Admittedly the message could be a little clearer but as this is an ad for the future we have to take into account that 12 years from now the public will have a different knowledge base so they will be more familiar with the relevant technologies. I ended up leaving the image as it was instead of applying effects to reproduce the poster print style. I did experiment with several filters, effects, brushes & adjustments but I preferred the image as it was originally, plus as it was an advert for vision the clarity of the vista image acts a relevant signifier. My major crit of this project was time management, I was in Barcelona for a week then had to find a new house and move all in the fortnight before the deadline. Although some things were beyond my control in future projects I am going to try do as much work as I can earlier on and leave myself time for contingencies.

 

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