Sk-etchbook

I registered www.primitive-ink.com as my business domain. Since then I've been having doubts about this for a few reasons. I have studied a little bit about effective business naming and the general consensus is keep it short simple and descriptive as possible (tricks like hard vowels and alliteration also work well). I'm not sure why I chose my name, my thinking at the time was something like a web design company called primitive was a nice oxymoron and the Ink bit was a sort of play on Inc. I might drop the Ink bit in the future.

I also since learned the trouble that can be caused by hyphens. People have a tendency to get these wrong either missing them out or putting underscores by mistake. I've also noticed this could be an SEO issue as the hyphen can affect the position in listings. Not too sure what I'm going to do about this yet, could either register a few of the alternatives and have them redirect or change it completely.