Sk-etchbook

Last time we had a video brief I looked into the psychological aspects of fear. This time I've done a bit more rummaging around and now it's beginning to look like the more normal and mundane the better. Fear, like advertising, works best when people relate to it.

Now there is also the matter of the unknown. It seems peoples minds are there own worst enemy so to coin the phrase "less is more" I intend to use distorted or unfocused images in the footage. Scare yourself, I'll just point you in the right direction.

How to scare people?
http://www.associatedcontent.com/article/144734/horror_film_techniques_things_that.html

Random illustration I came across and liked!
http://www.matthowarth.com/horror.php

Horror now and then
http://smu.edu/newsinfo/stories/horror-rick-worland-30oct2006.asp