Sk-etchbook

The #1 Conversion Killer in Your Copy
(And How to Beat It)

This is a good post relating to marketing and copywriting. The extract below I might add is pretty much what I put down as my company ideals in my brief:

"Trustworthiness, transparency, credible authority, lots of high-value content, and just plain old decency are your best weapons."

And this line sums it up well:

"There’s an old joke that a second marriage is the triumph of optimism over experience. In fact, that’s exactly what happens every time you make a sale, especially to someone who hasn’t done business with you before."