Sk-etchbook

Here is a really nice article covering 10 Principles Of Effective Web Design.

Topics Include:

How do users think?

Don’t make users think
Don’t squander users’ patience
Manage to focus users’ attention
Strive for feature exposure
Make use of effective writing
Strive for simplicity
Don’t be afraid of the white space
Communicate effectively with a “visible language”
Conventions are our friends
Test early, test often