Sk-etchbook

I read this recently, mainly because it said it would take a week but also as web designers also usually have to create some text content for sites. I was already aware of some techniques used by designers/copywriters to direct text content at certain audiences and use words or syntax to influence the reader in some way so this built upon that.

In general the book is more aimed at a business audience but it still covers some good points on how to structure text and how the reader is likely to read/respond to different placement & stimuli.