Sk-etchbook

Seems I've managed to pull the leaning resources together for three briefs here which is exceptionally beneficial to me since my reading speed is officially crap. I have been making my way though a book titled the Psychology of Perception since before Xmas and also listening to the Prof. Patrick Grim Philosopy of Mind lectures.

Conveniently then I intend to do my critical studies essay on Human thought, belief and perception. This will briefly outline the development of the human sensory system from birth, cover some of the psychological and philosophical implications and discuss the factors influencing the development of identity, personality and preference. Once the groundwork has been laid the remainder of the essay shall cover issues related to perception and knowledge. Included in this section will be subjects such as culture, media, advertising, branding and manipulation. I have a broad selection of angles to approach these subjects from and a good amount of authorities to reference. Here are but a few of the afore mentioned:

Bertrand Russel – Theory of Discriptions
Wittgenstein - private language
Subjective / Objective
Colour Blindness
Homunculus
Sorites Paradox

Epistimology – Study of Knowledge & Belief
Agnotology – study of ignorance (more science related)
Agnoiology – Study of unknown

James Ferrier
Alasdair MacIntyre

Psychological Processes
Denial
Cognitive dissonance
Self-deception
Self fulfilling prophecy
Propaganda
Artificial_controversy
Denialism
Black_propaganda
Logical_fallacy
Fear,_uncertainty_and_doubt
Obscurantism
Politicization_of_science
Historical_revisionism_(negationism)
Media_circus
Missing_white_woman_syndrome
Trial_by_media
Sensationalism
Media_bias
Shock_value
Pseudoscience
Deviancy_amplification_spiral
Popular_culture
FARK:_How_Mass_Media_Tries_to_Pass_off_Crap_as_News
Media_manipulation
Advertising
Branded_content
Communication_design
Conquesting
Coolhunting
Reality_marketing
Integrated_Marketing_Communications
Pseudo-event
Shockvertising

Gibsons Law
http://en.wikipedia.org/wiki/Gibson%27s_law

Distrust or hostility towards intellectuals
http://en.wikipedia.org/wiki/Anti-intellectualism


The other two briefs I refer to are the Professional Practice and Photography. This is however coincidental (if ya believe in coincidences?) the aesthetic requirements of the Feel Good brand call for use of colour and shape to represent their fun and playful outlook. These were some of the first aspects covered in the Psychology of Perception book which gives a blow by blow account of how we learn to use our sense of vision and decipher objects via learning to understand shapes and colours. This relates perfectly to the photography because the principles of shape, colour/contrast texture, light and shade are the most fundamental concepts of photography.

So why is this useful? Well, I've been doing tutorials for Illustrator and Photoshop going into how to mimic three dimensional objects. The more awareness you gain then in knowing what to mimic also allows you understand what can be manipulated in a photograph to enhance, subdue or shift focus around your imagery.