Sk-etchbook

There was a ton of other feel good stuff on ebay (eh, what am I on about?) not ebay! I meant Youtube. There is loads of videos and there is also a blog on their own site. This is all supporting our concept and reinforces the fact that we are working towards a viral which would project their brand image appropriately.

This been fun, silly, friendly slightly childish and well... good.



Their own website resembles a pop-up book and it's very happy and friendly. People are welcomed in, they are invited to suggest new flavors and read the blog. A very we are your friends approach.

There is also quite a few previous YCN enteries on Youtube for Feel Good briefs. Some of them (including some of the winning options) look hideous to me. There is alot of extremely dodgy stop frame animation going on that doesn't look like it's been produced by anyone at uni level.

I think this is my favorite and is along the line of some of our ideas. The track is a perfect choice.







And this was a winner?