Sk-etchbook

http://www.hoodieremix.com/

This site is worth a look. Champion are running a "design a hoodie" competition. It's a good viral for them as it enforces there brand status as a fashion producer in the now. The choice is also good as Champions audience will have a large amount of 'individual thinkers' or have a go fashionistas that would love to get there hoodie design produced.

In terms of design & construction the aesthetic choice of colour and shape are all consistent, classy and sleek. The layout is well thought out and hierarchical with a good balance of tabs, text and animations. I personally like the use of focus applied to the animations, this adds some of the real-world user interactivity I've been looking into replicating recently.