Sk-etchbook

Feel Good Drinks

Development

Done so far

Research
Brainstorming
Concepts

Settled on campaign concept & structure
Planned time frames
Delegated roles

Primary Objectives (7/02/09)

First of all we need to settle on a name for the campaign, any suggestions? The ethos supported by Feel Good drinks is "Spread the feel goodness" we could just use this but personally I think it sounds a bit naff and we should be able to come up with something better.

We also need to settle on the video idea asap, preferably next week.

Name that Tune (10/02/09)

Here are a few name suggestions, what do you think?

(Feel) Good Vibrations
(Feel) Good Vibes
Natural ...
Share the Love
You're a Peach
Feel Good People
Feel Good Friends
Love Machine

Crit Feedback (10/02/09)

Me & Luke presented the campaign idea, showed some mood boards for the campaign artwork and a couple storyboards for the video. We're still struggling to decide on a final idea for the video as none of the ideas seem really that funny. We were supposed to film this week however still have to finalize a location (I'm thinking student services area?), book camera and get some actors. Unfortunately our next availability to film is going to be after 23rd Feb which is cutting things a little fine. Matt was also saying we were not paying enough attention to the video to fulfill the purpose.

Christina here is more info about progress:
http://sk-etchbook.blogspot.com/2009/02/critical-feedback.html

Going Forward (10/02/09)
Shaun - I'm working on the artwork for the campaign at the moment once this is done I'll start building the site.
Luke - Is now creating some animations for the next week and may also look into the publicizing of the campaign.
Christina - Work on 3D elements

Christina just so we're clear the 3D stuff you're doing will go at the end of the video clips. Any idea of what it is going to be?

hey, the idea is the drink bottle filling up in a chosen flavour with the other flavours in the background, with a short speech saying the chosen name, i like share the love or feel good people,then the feel good logo at the end. About the video if you look on youtube at office pranks there are some funny stuff. The main thing is possibly get ideas off that and i think it works.

Progress (25/02/09)
I got a bit stumped over what shape the video player should be. A rectangle didn't seem right, not very feelgood or nice. I'm still trying to get a final piece, have been putting together two options. A scenic one and an abstract one. Hope fully finished off this week / start of next. The page will be pretty much be the video either 640 x 480 or 320 x 240 with the logo, slogan & graphics surrounding. There will be some text about the campaign then the upload file bar. I might also try to work out a way of having the uploaded files displayed below this.

Was thinking about the vid too. It doesn't really encourage people to get involved much and a funny clip doesn't really highlight what they're supposed to do?

How are you two coming on?