Schizophrenic approach
Author: Shaunk...
Before, when I was trying to define my market, I realized that this is a somewhat difficult task when it comes to pigeon-holing the type of person who would start or be running their own business. The possibilities are so diverse and I want to appeal to all types of business across all industry sectors. So then the types of people cannot be defined. This means the design needs to either be generic, please the majority satisfactorily or somehow flexible itself.
This, plus the fact I'm new to the market and have limited portfolio, means I have decided to try create a semantic site with a selection of different CSS style sheets which the user can switch between.
The designs will vary to fit different artistic styles and the focus of communication will be placed on transferring the companies values of such as quality, responsibility, reliability, service, etc.