Sk-etchbook

Usability/Experience
Ease of use
Simple navigation
User intentions / intuitive design
Element placement
Descriptive headers
"F" - eye tracking
Tracking / drop-offs
Feedback

Content Hierarchy
What should be most visible
Needs of the user
Wants of the user
Broad overview - details
Intuitive association
Don't clutter

SEO & Accessibility
Design semantic content first
Use header tags strategically
Give each service it's own page
Think about read/tab order
Labels & tool tips
PHP includes??? Good of bad fore SEO???

Meets Purpose
Sales platform
Promotional
Communication
Appropriate choice of images, text, positioning, usability
Testing
Analytics

Copy
Purpose/intent
Tone
Syntax/structure
Vocab
Flow
Hierarchy
Information Supply
Inference