Heinz Current Sites

Author: Shaunk...

http://www.heinz.com
Nice looking site. Cleaver mix of static imagery, web 2.0 graphic styles, flash content, functionality and navigation. Overall nature is soft and clear, the colour use and imagery give a natural/organic impression and I could see this site appealing to a wide audience. This is also supported by the variety offered ie. facts, marketing, fun apps and purposeful elements.

http://www.heinzketchup.com/Flash.asp
Don't think I'm very impressed by the look of this site. It seems quite simple and cartoon like, almost as if it's aimed at children. I wouldn't say it's bad but the animation isn't amazing and it's not particularly fun, exciting or outstanding for any reason. The content is diverse, well organized and structured in an accessible manner. The navigation is obvious and generally the site communicates the information it needs to satisfactorily however it does this in a somewhat bland fashion.
Some interesting stuff about the history of the logo and the glass bottles as well as some stuff about the popularity of Heinz Ketchup, it's even approved by NASA to use in space.

http://www.heinz.co.uk/
This is an OK site, pretty standard stuff tho. Clean images, lots of negative space and structured lay out create a user friendly, clear site. Pretty text heavy and matter of fact. Very dull.

 

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