Sk-etchbook

After the initial phases of brainstorming and sketching out ideas I still feel a little like the concepts I have for the Heinz site are not original enough. I've decided to put some more thought into what is important and what must be achieved.

Marketing___
The site need to communicate (flavors, bottle, lid, lycopene)
Promote awareness
Remain loyal to the product/brand
Existing Market

Exciting___
Fun
Play
Original
Dynamic
Unexpected
Create
Challenge
Point of interest/conversation

Audience___
UK
18 - 30
Young Adult

Interactive___
Engaging
Personalised
Social
Relationship
Game
Quiz
Test

International Foods___
Cultures
Places
Travel
Stereotypes