Sk-etchbook

We had our crit on the Feel Good project yesterday. We presented the general campaign concept would work and how we planned to communicate the campaign including distribution and how we hope to engage with the public. We also covered the artwork style we wish to achieve and explained why we chose that style.

We then went into the video element of the campaign. We have been struggling to settle on the right idea for the video. The initial concept was just to have a funny video as if it makes people laugh they will willingly forward it to others increasing the campaigns impact. We then moved more towards choosing a video where we could incorporate the product whilst trying to remain true to the brand ie. cannot be too risque. This is where we have started to encounter problems.

We could find plenty of inspiration for candid camera or "You've been Framed" style videos but theses are not really relevant to the product so people could miss the point of the campaign it may undermine itself.

The ideas we have incorporating the product that are funny involved elaborate amounts of extras, props or location shots.

The ideas which fit the product inclusion requirements aren't really that funny and similar things seem to have been done a million times before.

We had settled on doing a office scene as this was better for us to film and was an environment the target audience would relate to. There would then be the introduction of the product, this would instigate a funny event or a transition to a happier environment (in effect setting up an association between the drink and the fun/happiness or the feel good moment).

The feedback received was slightly vague however I take the point to be that we may not have put enough thought into the video concept or we are not utilizing the video as well as we could be.

I get this however a good amount of thought has gone into the video in terms of environment, cast and the most important aspect the humor. We are limited however as the video is not the campaign it is only part of it. I personally want to spend little as possible time on the video because I am not studying moving image and am already a bit miffed about the time I've had to spend on the subject.

Now we are a team member down and have struggled to find a suitable time to shoot the video so we are working on a temporary back up option for the next week to ensure we have something to send out.

This is to create funny talking fruit animations.

The other option we considered was to use stock footage for part or maybe all the video clip. This would then allow us to incorporate scenes we have no way of filming ie. office to riding a banana boat in the Caribbean then back to the office with shagged up hair.