Sk-etchbook

After breaking both the campaign and the Feel Good brand down to the core values I decided the best way to communicate this would be as follows:

Shape and colors will be utilized to give the impression of fun, happiness and joy. The brand emphasizes the importance of keeping things simple so the artwork will be focused only on the areas with the highest priorities ie. the video player and the upload area.

The artwork will be a visual explosion, movement and dimension been used to signify energy, vitality and excitement. The elements will fuse together geometric shapes, fruit flying out, swirling vectors, texture and curves. Lighting will also be used to give some of the shapes smoothness signifying sensual taste.