Fresh Approaches to Branding and Marketing
Author: Shaunk...
I'd never even heard of this broad before today. Apparently she has done wonders for pomegranates tho! She also sells/markets a successful bottled water I've never heard of either so I assume her fabulousness is contained to the other side of the pond. She does however make some good points and I share her opinions on marketing something on it's merits not by sticking it next to a celebrity.