Sk-etchbook

We have had a couple of sessions on this brief so far. The first session was spent on early concept brainstorming and going over the brief. This was pretty generic stuff, attempting to isolate the key communication points required by the brief then expanding on these via elaboration and association.

The brief asks for a viral advertisement. The purpose is to increase the brand awareness of Feel Good drinks. As a company they have existing values, branding and a mission statement. The existing marketing tag line they have is "Spread the feelgoodness". This is something they want to keep and the viral campaign needs to remain true to this and to be simple. They want the campaign to be happy, upbeat and to get people involved and passing on the good feeling invoked by the brand.

The initial ideas we were bouncing around predominantly seem to be geared towards producing a video. Videos or jokes are possibly the most naturally occurring form of funnies in the modern day and age, anyone with am email account will have recieved and forwarded one of these little novelties.